Communication Projects

About the project

The goal of this project was to design a digital marketing campaign for the BIC brand during Black Friday. The main challenge was to ensure the visual was readable on a small mobile banner format while remaining adaptable to other media.

The Process

With my team, we chose a concept titled "BIC FRIDAY: Awaken your inner child" (Réveillez votre âme d’enfant). We aimed for a fun, colorful, playful, and educational universe that respects the brand's DNA, standing out from the typically dark Black Friday campaigns. We conducted a still life photoshoot featuring the brand's products. I was in charge of the multichannel strategy, selecting the distribution platforms, and creating a contest to encourage users to create and reawaken their inner child using BIC products.

About the project

Commissioned by the European Commission, this awareness campaign aims to educate young adults about residual waste. Working in a team, named Sinaï, our goal was to encourage the target audience to adopt more eco-friendly behaviors thanks to a communication campaign

The Process

In this project, my role was to manage communication and content writing, create social media posts, and handle the legal dossier and regulatory framework of the campaign. I also designed the website mockup using Figma.